I’m a UX-focused thinker with a foundation in graphic design and a Master’s in UX Design, bringing nearly a decade of experience in pharmaceutical marketing.

I specialize in transforming complex, highly regulated information into clear, intuitive user experiences—bridging visual design with strategy, user behavior, and data-informed thinking.

My work spans the full design process, from information architecture and wireframing to high-fidelity prototypes and scalable Figma systems. I’m particularly interested in leveraging emerging tools like AI to enhance user research, streamline workflows, and improve design efficiency.

With a strong balance of creative execution and analytical thinking, I aim to create solutions that are not only visually refined, but purposeful, usable, and built to scale.

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MPS User Experience Design
Maryland Institute College of Art

My graduate training in UX Design at MICA focused on designing for complexity—combining research, systems thinking, and interaction design to create intuitive user experiences.

Through an accelerated 15-month program, I developed a strong foundation in translating user behavior, data, and business goals into structured, scalable design solutions.

My work followed a full UX lifecycle approach:
Research → Define → Ideate → Prototype → Test → Iterate

Tools & Methods

• Figma and Adobe XD
  (Advanced prototyping, design systems, responsive layouts)

• User testing & feedback analysis

• Journey mapping & experience flows

This program strengthened my ability to approach design not just as visual output, but as a structured problem-solving process—enabling me to design solutions that are efficient, scalable, and aligned with real user needs.

UX Design & Strategy

• User Research & Insight Development

• Information Architecture & User Flows

• Wireframing & Interactive Prototyping

• Usability & Accessibility Best Practices

• Data Visualization & Content Structuring

• UX Strategy & Problem Framing

Visual Design & Execution

• Typography, Hierarchy & Layout Systems

• Branding & Visual Identity

• Grid Systems & Responsive Design

• High-Fidelity UI Design

• Design Consistency & Quality Control

Tools & Technologies

• Figma
  (Advanced: Auto Layout, Components, Design Systems)

• Adobe Creative Suite
  (Photoshop, Illustrator, InDesign, XD, Dreamweaver, Acrobat)

• HTML & CSS
  (Foundational Front-End Development)

Systems & Workflow Optimization

• Design Systems & Component Libraries

• Scalable Figma Asset Structures

• Workflow Efficiency & Process Improvement

• AI-Supported Design & Research Exploration

BFA Graphic Design
Caldwell University

My background in graphic design established the visual and conceptual foundation of my work, grounding my approach in strong composition, hierarchy, and attention to detail.

Through my BFA at Caldwell University, I developed the ability to translate ideas into clear, compelling visual systems across both print and digital mediums.

Key Areas of Focus

• Typography & Hierarchy: Designing for clarity, readability, and visual flow

• Layout & Grid Systems: Structuring content for consistency and balance

• Branding & Identity:
  Creating cohesive visual languages across touchpoints

• Color Theory & Composition:
  Applying visual principles to guide user attention

• Execution & Production:
  Adobe Creative Suite (Photoshop, Illustrator, InDesign)

This training emphasized precision, craft, and intentional design, instilling a detail-oriented approach that ensures my work is both visually refined and functionally effective.

How It Connects to My UX Work?
My graphic design background allows me to bridge aesthetics with usability, bringing a strong visual foundation to UX solutions that require clarity, structure, and consistency at scale.

Design digital experiences in a highly regulated pharmaceutical environment, transforming complex content into clear, structured, and user-focused solutions.

In practice, this role extends beyond production; serving as a de facto UX contributor by applying principles of information architecture, usability, and interaction thinking to improve experience quality.

Partner cross-functionally to align creative, compliance, and user needs, while building scalable Figma systems and exploring AI-driven workflows to enhance efficiency and consistency.

Designed and executed print and digital marketing materials that supported the school’s Best of Essex Voting, contributing to a Gold Medal Award in 2024.

Introduced interactive elements, including QR code integration, to bridge print and digital experiences—improving engagement and creating more trackable user interaction within traditional marketing channels; base on demographic analysis.

Best of Essex Gold Medal in 2024 was a distinction, highlighting strong visual execution and effective communication across campaigns; with results in higher student enrollment.

Appointed as Adjunct Professor for a 300-level Web Design course, where I taught the principles of designing and building structured, user-focused web experiences.

Led students through the full design-to-development process; bridging visual design with front-end fundamentals (HTML/CSS), responsive layout, and usability best practices.

Project Types:
Affinity Mapping, Personas, Mind mapping, Research, Wire-framing, Front end development and UI design, Technical training for Figma, & Miro, Post-Production, Development-ready hand-off, High-level Prototyping, User Testing, Case Study Presentation emulating pitch proposal

Technology:
Figma, Adobe CC, Miro, Blackboard, Microsoft Office & Forms, Dopbox, Google Suite

I approach design as a structured problem-solving process—balancing user needs, business goals, and visual clarity to create solutions that are intuitive, scalable, and purposeful. I’m particularly experienced in working with complex, highly regulated content—where clarity, accuracy, and usability are critical.

How I Think

1. Understand the Problem Before Designing

I start by identifying the real problem, not just the surface request.
This includes understanding user behavior, constraints, and the underlying goal behind the experience.

2. Break Down Complexity

I translate complex information into clear, structured systems; using information architecture, hierarchy, and flow to make content easier to understand and navigate.

3. Design With Intent

Every design decision serves a purpose. From layout to interaction, I focus on clarity, usability, and guiding the user naturally through the experience. I consider physical context, screen positioning, and user reach in interaction design

4. Prototype to Think

I use wireframes and prototypes as thinking tools, allowing ideas to evolve quickly and be tested early rather than waiting for final design.

5. Refine Through Feedback

I iterate based on user insight, testing, and real-world constraints; continuously improving the experience rather than aiming for a one-time solution.

6. Build for Scale

I think beyond individual screens; creating systems, patterns, and components that ensure consistency and efficiency across larger products.

I approach design through a systems-thinking lens – analyzing patterns in behavior, structure, and interaction to create solutions that are intuitive, scalable, and strategically aligned.

Pattern Recognition First
I naturally look for patterns in how users behave, scan, and make decisions. I use those insights to guide layout, flow, and content hierarchy.

Behavior-Driven Design
I design based on how people actually interact, not how we expect them to. This includes understanding attention flow, visual scanning habits, and decision triggers.

Structure Before Surface
I prioritize information architecture and flow before visual styling. This ensuring the foundation is clear, logical, and scalable.

Systems Over One-Off Solutions
I think in repeatable patterns for efficiency; creating components, rules, and frameworks that scale across multiple use cases rather than solving problems in isolation.

Efficiency as a Design Principle
I actively look for ways to reduce friction, for both for users and for internal workflows, through smarter structure, reusable systems, and automation.

Iterative, Not Linear Thinking
My process is flexible and adaptive, and constantly refining based on feedback, constraints, and new insights rather than following a rigid step-by-step path.

Bridging Logic + Creativity
I balance analytical thinking with visual intuition—ensuring solutions are both functionally effective and visually cohesive.

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I’m particularly interested in how structure, content sequencing, and visual patterns influence user behavior—exploring how small shifts in layout or information order can significantly impact engagement and decision-making.